Business and Professions Code § 17752
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“Trading stamp” does not include any redeemable device used by the manufacturer or packer of an article, in advertising or selling the article, or any redeemable device issued and redeemed by a newspaper, magazine, or other publication.
(Repealed and added by Stats. 1997, Ch. 310, Sec. 2. Effective January 1, 1998.)